Author: Josh Loh
Kia Motors Australia – the Australian Open’s longest-running major partner – has partnered with Uber also to offer Open fans free rides to the grand slam in its ‘Fan Fleet’. The ‘Fan Fleet’ will include 30 of Kia’s new Seltos small SUVs, carting tennis fans to and from the Australian Open on the house. Fans […]
The Platform of Independents – led by customer data infrastructure company Segment – has declared a new age of digital customer connection, one without CRM in the centre. In a letter published in the Wall Street Journal today, more than 200 enterprise software company CEOs and leaders have signed on to the declaration that CRM […]
Google has announced its plan to phase out support for third-party cookies – which facilitate web tracking for advertisers – on its Chrome browser within two years. Google says an initial dialogue with the web community has left it confident that a healthy, ad-supported internet is possible without the use of third-party cookies. Google suggests […]
Adobe has today announced Adobe Experience Manager as a cloud service, touting a 40% increase in administrative efficiency and a 20% surge in author productivity. Adobe says the new product format brings with it ‘SaaS-like’ (software-as-a-service-like) agility, allowing brands to manage and build upon customer experience plans from a cloud-native solution. Previously, Adobe Experience Manager […]
Representatives from Australian media, creative, agency and tech will come together once again this February to battle it out for the industry’s top cricket collective. The annual event organised by UnLtd – the marketing, media and advertising industry’s social purpose organisation – will once again see friends and foes meet on the cricket ground to […]
A new ad imploring Melburnians to donate to the Gippsland Emergency Relief Fund (GERF) features Australian actor Eric Bana, and was developed in just one weekend. It took only one phone call from TBWA’s Melbourne CEO, Kimberlee Wells, to PHD Australia CEO (and impending CEO of IPG Mediabrands), Mark Coad, to get the ball rolling. […]
Samsung subsidiary Neon wants to fill screens of the future with artificial people – not robots that look like people, but robots that think they are. The annual Las Vegas conference always delivers a bit of a stir in the tech world to start off the year. More often than not, it’s seen as an […]
Tourism Australia has placed a temporary hold on its new ‘Matesong’ campaign in the UK, amid Australia’s bushfire crisis. The new ad – an extension of the ‘Philausophy’ brand platform – debuted in the UK just prior to the Queen’s annual Christmas address on ITV. Led by Australian pop icon Kylie Minogue and featuring a swathe […]
An eye-catching Christmas tree has been erected in Sydney’s CBD, as the Australian Red Cross calls for donations to support bushfire victims. Following bushfires across Australia – which are expected to continue devastating homes over the coming weeks – the Australian Red Cross is appealing to Sydney’s inner-city citizens for donations. The tree was built […]
Following the controversial substitution of CMO for chief growth officer in 2017, the beverage conglomerate is reinstating the position in its global leadership team. In March of 2017, Marcos de Quinto retired from his two-year tenure as Coca-Cola’s global chief marketing officer, after more than a 28 years with the company. Coke sparked controversy by […]
In its 149-page report on Australian loyalty schemes, the ACCC has provided five overarching recommendations – some regulatory and others advisory. TL;DR The ACCC is “concerned” over the state of privacy notices, with most loyalty scheme privacy policies being long, difficult to read and (in some cases) deliberately confusing. Loyalty schemes are most prevalent in […]
Stock photography platform Unsplash has partnered with Google, Harley-Davidson, Square and Timberland to launch its new branded offering. Unsplash has today unveiled ‘Unsplash for Brands’, a brand partnerships model designed to capitalise on the stock photography platform’s ubiquity among online publishing outlets. The new project will see the library host branded stock photos. The stock […]
Lush Lava, Aqua Menthe and Phantom Blye will define the colour scheme of the year to come, according to Shutterstock’s analysis of download data. Through analysing “hundreds of billions” of pixel data from images downloaded through its platform, Shutterstock has developed its annual Colour Trends report predicting the colours to define 2020. “In a visually […]
Commbank, ANZ, NAB and Westpac each spent $1-10 million on Google Ads since the closure of the Australian banking industry’s largest ever government incursion, a study from SEMrush estimates. Measuring web traffic, organic search, advertising trends, social media activities and the overall site health of 10 of Australia’s largest banks, the new study from US-based […]
