One of the world’s largest market research firms, Research International, has been in the process of a global rebrand.

As part of the rebrand, the company is restructuring its 40,000 case innovation databases to make data more accessible. This aims at enhancing RI’s ability to provide fast, reliable, local market advice to its clients.

RI has also launched a revamped website to offer access to hundreds of case studies. RI has developed a new specky logo to accompany the rebrand.

Heather Payne, RI’s Regional CEO, says the company’s new brand identity better positions it for continued success after more than 70 years in the research sector.

“As we redefine our organisation, RI is raising its profile in the innovation space which has been the foundation of our success for more than seven decades,” asserts Payne.