Robot meets vodka
Robot Meets Alien, launched in August last year, has opened a satellite
office in Los Angeles on the back of winning Southern California
Spirits (SCS) for brand strategy and word of mouth marketing. SCS are
launching a suite of boutique spirits starting with premium energy
infused vodka brand Abstract Standard.
Director of RMA, Barney Glover: “Having worked with a number of energy
drink and alcohol brands in the States over the years we were able to
bring some good on the ground experience to Southern California
Spirits. We’re excited to work in an entirely new and fast growing
category in spirits and excited to be in the US. Our brand expertise in
this area and our passion for delivering effective word of mouth
campaigns makes this a great fit.”
Well, clearly the freaky name is working for you guys.