Touchy feely Out of Home
In an Australian first, Eye Media employs a new interactive media engaging with business travellers in Sydney, Melbourne and Brisbane domestic airports.
The installation of strategically placed interactive light projectors delivers greater creative scope to targeted audiences within Qantas Terminals.
“The media strategy for the first execution for client Ford was devised by Mindshare Melbourne and executed creatively by JWT’s experiential division, Experiencelab which has set new benchmarks for what is possible within airport terminals. The challenge was to communicate the advertising message to the very people who would benefit from it,” Mike Tyquin, CEO EYE Media ANZ said.
“This is a great example of how the Out of Home sector can develop and implement innovative marketing ideas for advertisers.” added Mr Tyquin.
The new technology encourages business travellers to engage with creative executions that transform as they “touch” the advertising, bringing multi-layered advertising messages to life via interaction with the light projections.
So, whats your take? Does this technology ouch you in the right places? Or are business travellers too busy travelling to appreciate this type of advertising?
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