FlyBuys has expanded its customer reward program into the entertainment world.

Partnering with Showbiz International, a specialty ticketing and packaging provider, the company is launching FlyBuys Box Office, which will allow members to collect FlyBuys for tickets purchased through its site.

“We’re very excited to offer our members the chance to see some of the best musicals, concerts and major events in the country while also boosting their points,” said Phil Hawkins, general manager of FlyBuys.

“Under the partnership our members will also have access to VIP pre-sales tickets before events go on sale to the general public, so they can always get tickets to the shows and events of their choice.”