For all those lactose-intolerant pop music fans out there, Delta Goodrem has signed on to become the public face of Sanitarium‘s So Good brand with a new advertising campaign to hit television screens.

Created by advertising agency Belgiovane Williams Mackay (BWM), the campaign includes two 30-second TVCs, ads in consumer and health magazines and in-store point of sale.

Sanitarium Health Food Company’s general manager sales and marketing, Rick Wilson, says “Deltas personality and image is a perfect fit with her being So Goods new ambassador.”

One of the TVCs involves a cheeky discussion between Delta and a celebrity agent regarding a suggestion that she change her name to ‘Delta So Good-rem’, with the second incorporating the So Good jingle.

BWM group account director, Richard O’Rourke, explains “The campaign is designed to position So Good as a key ingredient in the daily ‘feel good’ plan of consumers. Deltas support has helped us to nail this proposition.”