Announcing recent engagements by brands such as Coca Cola, City of Sydney, and University of Western Sydney, newrepublique, the ‘new generation storytellers’ for the digital age, have enlisted Michael Glass to its team as the Creative Head.

With over 8 years experience working in the digital advertising industry, Michael has worked at some of the most recognised agencies in the world, leading full creative teams and creating large scale integrated campaigns.

At M&C Saatchi, Michael was involved across an array of clients such as Optus, Westfield, Woolworths, Qantas and Sara Lee.

Michael was the lead digital creative responsible for the multi award winning Optus Whale Song, an integrated re-imagining of the Optus brand.

newrepublique representative Nima Yassini said he was excited to bring such a creative mind on board and knew that Michael would bring a new element to the team.

“Our challenge to date has been how we bring our new form of planning in digital to life creatively. Michael brings a type of skill and execution that will take our offering to clients to the next level, Michael has definitely joined newrepublique at an exciting time,” Mr Yassini said.

With a great creative mind and numerous awards under his belt, Michael will be able to hit the ground running and lead newrepublique’s clients innovatively into the digital space.

Michael said he is excited to join the team and is enthusiastic about working with limitless boundaries at such a great time in the industry.

“With the line between the physical and digital worlds continuing to blur, It is really exciting to be given creative freedom to redefine how people consume content. There is something truly special happening at newrepublique,” Mr Glass said.