Magnum has released a video ad featuring a lesbian wedding with the tagline #PleasureIsDiverse.

The video, which made the rounds on social last week, is accompanied by a web page, which highlights the brand’s commitment to the diversity message.

“We believe that pleasure is diverse,” it says, “that pleasure is a birthright for all people.”

“No matter who you are, where you come from or where you’re going we all deserve to live in a society that’s more open, inclusive and accepting. Because it’s by embracing and accepting our true selves that we can become our best selves, free to enjoy a more pleasurable life.”