Here we are with the eighth edition of The Marketing Manifest, Marketing magazines official podcast. In The Marketing Manifest we break beyond digital boundaries and tackle broader marketing issues. Of course we wont ignore digital, but well also be looking at a lot more!

This week, David Campbell chats with Peter Irvine, co-founder of Gloria Jeans, about how the heart of economics, pricing, affects our world of marketing, and why some products can demand such a premium.