It’s Friday, and after a long, hard week of major OOH aqquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to give the people what they really want.

Here is a good old fashioned inconsequential listicle of curated Twitter highlights from the Russia World Cup. If you need to explain to your boss why you’re reading this instead of finishing that brief or chasing leads, here are some simple excuses to justify this as important industry news:

• I am upskilling by learning about the key social trends from the World Cup.
• I am learning about high engagement themes from socials this week.
• I am reading a social listening report specifically about the World Cup.

Without further adieu, here is some fantastic World Cup commentary courtesy of Twitter users everywhere:

 

So…#URUPOR #ESPRUS #FRAARG #CRODEN #BRAMEX #SWESUI #BELJPN #COLENG

Excited? #WorldCup pic.twitter.com/Kll9X54wbO

— FIFA World Cup (@FIFAWorldCup) June 28, 2018

The Group Stages have come to an official close as Belgium defeated England last night to enter an allbut favourable half of the tournament.

 

Here’s another view of the Belgium self-own from the #WorldCup pic.twitter.com/CDFJjqnQqp

— Marcus Gilmer (@marcusgilmer) June 28, 2018

Perhaps a frustrated release for securing his team’s fate to play on the side of the tournament comprised of four of the World’s top seven teams ?

 

For the first time in men’s World Cup history, a team (Senegal) was knocked out due to the fair-play points tiebreaker. There are better ways, whether it’s shots on goal or even expected goals. My take from Moscow:pic.twitter.com/SQtvd7xV6A

— Grant Wahl (@GrantWahl) June 29, 2018

Foul play is being taken seriously this year, and Senegal’s squad was deemed as far from being on their best behaviour despite accruing the required points to advance.

 

 

“Burj Khalifa lights up to mark World Cup winners” pic.twitter.com/7Xyq5GQqjZ

— baby boss d (@dovelydiana) June 28, 2018

Talk about digitising out-of-home. This installation makes it impossible to avoid match spoilers on the way home from work.

 

 

Manuel Neuer addresses Germany’s disastrous World Cup exit, including who is to blame. pic.twitter.com/WoJRgaivTS

— Goal (@goal) June 28, 2018

One of the World’s most revered goalkeepers expresses his disappointment in missing out on the finals – the first time Germany has been eliminated in the group stages of the World Cup since 1938.

 

Unreal. #worldcup pic.twitter.com/EhFkCfdtwZ

— Scott Galloway (@profgalloway) June 29, 2018

The Socceroos could have used ball control like this against the Peruvians.

 

On a much lighter/laughter note, my partner’s mother sent us this, if you follow the World Cup as we do then this will make your sides split…(with apologies to Germany)…. pic.twitter.com/9mKADIoeHM

— Javier Muñoz (@JMunozActor) June 28, 2018

The beauty of sport an outlet for people to exercise their most instinctual tribalism, to celebrate collective wins and suffer the trauma of collective losses. Also this is hilarious.