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Art Gallery NSW is tapping into social media to promote this year’s exhibition of the prestigious Archibald Prize. The gallery has enlisted several high-profile Twitter users it has dubbed ‘TwitCrits’ to live tweet about the ...
Ariel Matic has been awarded Brand of the Year and Procter and Gamble has been awarded Marketer of the year at 2016 APAC Effie Awards for their work on the Indian washing detergent brand’s #ShareTheLoad campaign. The two ...
The Essential Website Experience Playbook, from software-as-a-service and leading insight platform Qualtrics, identifies customer feedback through all stages of interaction with the site as yielding “critical insights you need to adjust specific experiences, or to ...