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The newly launched Western Sydney University Online has announced it will run a Bachelor of Business (Marketing) course. Aiming to equip the industry with digitally-savvy candidates, Western Sydney University (WSU) Online will commence its Bachelor ...
A brand’s social or political stance can have great influence on the purchasing decisions of Australians, new research confirms. Research conducted by The Digital Edge reveals 52% of Australians make their purchasing decisions based on ...
A new social media service for business, which aims to bridge the disconnect between brands’ personalities and the degree to which employees embody them, will be released in July. CultureSphere aims to provide a social ...
Facebook has continued its push into commerce with the introduction of a feature which allows companies to set up shops within their page. The move will bring storefronts directly to Facebook and allow retailers to ...