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Author: Tate Papworth

Author: Tate Papworth

Social & Digital
Making it snappy: the marketer’s definitive guide to Snapchat
  • Tate Papworth
  • access_timeMay 2, 2016
  • remove_red_eye2637 Views
Technology & Data
Diving into the ‘why’ of consumer behaviour
Tate Papworth March 9, 2016

Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Leading up to her appearance at the Online Retailer Conference, Marketing spoke with Katharina Kuehn, director and co-founder of RDG Insights ...

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News
Auckland Transport asks for a happy ending
Tate Papworth March 2, 2016

Over the years, anti-drink driving campaigns have focused around negative messaging and despite having a direct impact on the number of occurrences, the issue still continues to be a problem in many parts of the ...

chat_bubble0 Comment visibility2026 Views
News
AFL sponsorship is highly rewarding for NAB
Tate Papworth March 1, 2016

The NAB’s sponsorship of the AFL’s pre-season competition is delivering real benefits to the bank, with customers who watch the competition more likely to be satisfied with the bank, according to a recent study by ...

chat_bubble0 Comment visibility1991 Views

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