Author: Tate Papworth
Author: Tate Papworth
The Australian Marketing Institute (AMI) is seeking some stability after a turbulent few years, announcing the appointment of a new chairman and four other new members to its board. Andrew Thornton will take up the position ...
‘Customer experience’ is the biggest priority for Australian businesses in 2016, according to futures figures released by Starcom MediaVest Group. 51% of marketers identified CX as the biggest opportunity for their business in 2016, ahead of ...
If you could have dinner with anyone, living or dead, who would it be? That’s the question Mars Food is asking Australian families for a new Masterfoods campaign designed to prioritise and celebrate dinner after research ...
Roy Morgan Research has recognised those who consistently achieved high levels of customer satisfaction, announcing the winners of its 2015 Customer Satisfaction Awards. The awards, judged by over 50,000 Australian consumers, covered 32 different subcategories ...
The New South Wales Government’s much-ridiculed ‘Stoner Sloth’ campaign cost $350,000 and 265 public servant hours to create. In the scheme of marketing things, an advertising campaign under half a million dollars isn’t large. In relation ...
Nothing says Sweden like two bearded men gracefully skating across the picturesque frozen Torneträsk Lake, while their coach Jarmo watches on and delivers an angelic version of traditional Swedish folk song ‘The Reindeer Herder’s Joik’. The ...
Making media news, Instagram finally releases long-awaited upgrades, Facebook adds auto captioning, SBS2 and The Australian Women’s Weekly announce key appointments, an on-demand reality TV service comes to Australia, Tumblr partners the Laneway Festival, Southern ...
On face value, the concept of a company downsizing its product in order to increase sales may seem strange, but it’s a strategy that has resulted in commercial success for global soft drink giant, Coca-Cola. In the ...
The recent parliamentary introduction of the proposed ‘Netflix tax,’ a move designed to level the playing field between Australian retailers and overseas e-commerce bodies, has been welcomed by The Australian Retailers Association (ARA). Currently, a ...
Australians were in a giving mood during the recent festive season, with Christmas spending in the pre-Christmas trading period totalling $47 billion, a 4.2% increase on spending during the same period in 2014, according to ...
The food and beverage offering at Sydney Airport’s T1 international departures will undergo extensive renovations to create a new luxury precinct offering a collection of 13 premium international brands, which will includes the launch of ...
Health insurance provider, Medibank has launched a new advertising campaign designed to challenge the status quo of traditional health insurance ads, by ‘showing it like it is.’ The aim is to position Medibank as a ...
A Doritos spot has become the first Australian made ad to air during the iconic Super Bowl broadcast. The commercial, ‘Ultrasound,’ is a collaborative effort between Cummins and Partners and the creative team of Mr Smith. ...
