Author: Tate Papworth
Author: Tate Papworth
The NFL Super Bowl has become one of the key events of the world TV calendar. With its extremely high ratings – 114.4 million viewers in the USA in 2015 and millions more worldwide – it attracts high ...
A powerful new animation from Unicef emotionally brings attention to the terrible situation facing millions of children suffering in the Syrian refugee crisis. The two-minute video, ‘Malak and the Boat,’ tells the true story of ...
The Association for Data-Driven Marketing and Advertising (ADMA) has announced the acquisition of the assets of digital media association AIMIA, which was voluntarily wound up by its members in January. ADMA chairperson Steve Brennan says ...
Volkswagen is attempting to move on from the emissions scandal that threatened to destroy its brand, with a new Europe-wide campaign designed to restore consumers’ trust. The 50-second spot, created by ad agency DDB Berlin, ...
Marketing professionals are putting a larger emphasis on customer experience than ever before, so much so that the importance of managing an excellent customer experience is increasingly setting the tone for other business priorities, a ...
The Australian Olympic Committee (AOC) has partnered with outdoor media provider, APN Outdoor, as well as Newscorp, in the lead up to the Rio Games later this year. It’s the first time the AOC has ...
Uber has drastically altered the appearance of its icons and logo, as part of a new rebrand designed to better reflect the company and the cities it serves. Uber’s logo is now bolder, slightly more ...
37% of Australia’s smartphone users are open to the idea of receiving ads on their phones in exchange for a discount on their bill or extra monthly data, a study by Roy Morgan Research has ...
UBank has relaunched its brand with the help of a blended agency team, undertaking a brave repositioning and a prime-time TV show. As part of the rebrand, Nab’s online-only brand has adopted a new guiding principle, ‘Just ...
Much loved children’s toys, Lego and Barbie, have both made moves towards greater representation within their products and taken action after years of public criticism. Last week the news broke that Mattel had finally listened to decades ...
In Australian media news, Yahoo7 launch a new vertical ad format, catalogues remain King of retail advertising, commercial radio ratings continue to rise, Newscorp announce a new regional publishing division, Nine unveils a new video ...
Lynx has adopted a radical new point of view on masculinity and attractiveness, encouraging all men to ‘Find Your Magic’ as part of a new campaign centred around empowering men. The new campaign supports the ...
