Hotels.com takes Instagram influencer Baddie Winkle on bucket list trip
Hotels.com has announced the #BadAssBucketList trip with ‘Insta-grandma’ Baddie Winkle.
To promote Hotels.com’s rewards program, the 89-year-old influencer tick items of her bucket list on a round the world trip.
Recent research from Hotels.com conducted by One Poll in September reveals that one-in-five Millennials admit to taking travel inspiration based on the adventures of their grandparents and parents.
Destinations on Baddie Winkle’s bucket list include Niagara Falls, the Grand Canyon, Rio de Janeiro, Paris, London and Dublin.
Winkle’s celebrity fans include Miley Cyrus, Khloe Kardashian and Nicole Richie. She’s the “perfect partner” for the campaign, says David Spasovic, Hotels.com marketing manager for Australia and New Zealand, “which is all about experiencing the best of the world, no matter what the age.”
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