Here are the highest performing Twitter brands of 2019
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Twitter has released its 2019 top performer results, which include many brands that used the platform in innovative ways in 2019.
Twitter has named seven top performing brands and three notable mentions for the past year. The winners are:
- Best purpose-driven campaign: @airbnb_au for its @AirbnbHelp bushfire support initiative.
- Best use of live streaming: @IBMAustralia for the #ThinkAU Cloud Innovation Exchange.
- Best digital-to-physical activation: @XboxANZ
- Best creative short form: @Apple
- Best connection to culture: @ANZ_AU
- Best brand voice: @sportsbetcomau
- Best way to fuel fans: @OptusSport
And notable mentions:
- Great banter: @tarongazoo for starting #VDayPunOff
- Great use of videos, gifs and humour: @BacheloretteAU
- Great feel good moment: @Qantas CEO Alan Joyce’s reponse to a 10-year old competitor.
Airbnb’s support of NSW and QLD citizens affected by bushfires was the standout moment that landed the purpose-driven-campaign prize. The accommodation share app partnered with hosts to offer those impacted a safe place to stay.
Airbnb hosts are opening their homes for free to help those impacted by flooding in New Zealand’s South Island. Find temporary accommodation here: https://t.co/XDoM10JJA6 https://t.co/XfxOa3uAOT
— Airbnb Help (@AirbnbHelp) December 9, 2019
Apple recognised the speed at which Twitter users scroll through its feed and caught them effectively with this six-second ad promoting the iPhone XR’s battery life.
With the longest battery life in an iPhone ever, you’ll lose power before your iPhone XR will.
— Apple (@Apple) June 13, 2019
ANZ bank claimed the Best Connection to Culture title with its support of the Sydney Mardi Gras. With pre-roll video in front of SBS’ live Twitter stream of the 2019 parade, ANZ found a voice around culture and engaged with the community.
Optus Sport found the Best Way to Fuel Fans with exclusive content to drive conversation and excitement around the FIFA Women’s World Cup.
What a month.
What was your favourite moment?
Here are 24 reasons we’ll never forget the #FIFAWWC https://t.co/opykNubrKW pic.twitter.com/ZQ61Knp3S6
— Optus Sport (@OptusSport) July 8, 2019
Taronga Zoo received notable mention for its Valentine’s Day #VDayPunOff with other wildlife organisations which received strong participation.
Happy Valentine’s Day! Taronga Zoo has challenged a number of wildlife organisations to a #VDayPunOff today and we are feline fine. We are ready for you @ZoosVictoria @PerthZoo @Featherdale @WWF_Australia @aucklandzoo pic.twitter.com/J0xfw2A8sB
— Taronga Zoo (@tarongazoo) February 13, 2018
Qantas received notable mention for a Tweet in which CEO Alan Joyce responded directly to Jacquot, a competitor in-the-making.
Our competitors don’t normally ask us for advice, but when an airline leader reached out, we couldn’t ignore it.
Naturally, there was only one way to respond: CEO to CEO. pic.twitter.com/JTFpzn5a6Y— Qantas (@Qantas) March 11, 2019
For those looking to leverage trends on Twitter, here are the most Tweeted about hashtags in Australia for 2019:
- #auspol
- #GameofThrones
- #ClimateStrike
- #AusVotes
- #AvengersEndgame
- #love
- #BTS
- #afl
- #fortnite
- #IWD2019
The most like Tweet by an Australian on Twitter was by professional boxer and Carlton footballer Tayla Harris.
Here’s a pic of me at work… think about this before your derogatory comments, animals. pic.twitter.com/68aBVVbTTj
— Tayla Harris (@taylaharriss) March 19, 2019
Overall, the most followed Australians on Twitter in 2019 were:
- @realhughjackman
- @Luke5SOS
- @Michael5SOS
- @troyesivan
- @IGGYAZALEA
- @CodySimpson
- @Calum5SOS
- @chrishemsworth
- @Ashton5SOS
- @MirandaKerr
Further reading
Photo by Priscilla Du Preez on Unsplash
