Tag: artificial intelligence
Marketers grapple with maturity gaps, underutilised tech and budget fears, new report finds
June 12, 2025
Results from one of Australia’s biggest marketing surveys broadcast a challenging media landscape for Aussie marketers, with projected lags in strategy, implementation of new tech and AI fluency. The 2025 Digital, Marketing & eComm in Focus Report has revealed significant trends in digital marketing and eCommerce across a range of Australian brands – and not […]
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Gen Z embrace GenAI but have concerns regarding career prospects
May 28, 2025
Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study launched by Melbourne-based research body The Insight Centre has found many young Australians, aged 14 to 27, reserve a heightened degree of apprehension toward […]
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