Tag: branded content
Is this show brought to you by a brand?
May 1, 2025
In 2025, just about anything and everything can be content – even the most talked-about streaming series of the year so far, season three of The White Lotus. ‘Content creep’ is not exactly new territory. Overt product placement in Hollywood blockbusters has been happening almost since the dawn of the silver screen. What is new, […]
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The big switch-off: Why customers are tuning out of traditional ads
April 23, 2025
Remember when you’d run to the toilet during a TV ad break, sliding back onto the lounge just in time for your favourite show? Or perhaps you’d tape your weekly series so you could fast-forward through the pesky ads? While we might have replaced the VCR with slightly more advanced tech devices, the desire to […]
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