Tag: brand’s algorithmic presence
Stop chasing the feed: subcultures and seconds are the real currency of brand equity
July 22, 2026
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the feed, jump on the trending audio and chase the ephemeral high of a viral TikTok moment. But chasing an algorithm […]
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What to look for and how to measure your brand’s algorithmic presence
March 30, 2026
By Upali Dasgupta Brand discovery used to follow a clear path. People would read articles, compare reviews, check social chatter and influencers, maybe even visit a competitor’s site. Each step took time and effort as they pieced together their view of a brand. Now AI curates that process for them. Imagine forming an opinion about […]
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