Tag: content marketers
Content marketers need to think like film producers
July 14, 2026
By Jeff Purser I’ve been thinking about film producers lately. Everyone assumes they make movies. I’m not sure they do. I reckon they manufacture attention. Long before the cameras roll, the best producers aren’t obsessing over the script. The conversation usually starts somewhere else. ‘What will people feel?’ ‘What will they remember?’ ‘What will make […]
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Content marketers must upskill and close the glaring skills gap
April 13, 2026
By Izzy Watts and Sara Pethybridge The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between the brief and the published post, there is a producer quietly holding the whole thing together. Reactively solving problems as […]
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