Tag: creative strategy
Hack psychology, not the algorithm
April 30, 2025
Everyone loves a good hack. Admit it, you know you do. But some love a good hack more than most: us marketers. Our constant pursuit of eyeballs, engagement and that all-important ROI for our clients keeps us on high alert for the next trick to make our message stick. But, as Lumme head of marketing […]
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The big switch-off: Why customers are tuning out of traditional ads
April 23, 2025
Remember when you’d run to the toilet during a TV ad break, sliding back onto the lounge just in time for your favourite show? Or perhaps you’d tape your weekly series so you could fast-forward through the pesky ads? While we might have replaced the VCR with slightly more advanced tech devices, the desire to […]
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