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Tag: employee generated content

Change Makers, Content Marketing, Featured, Social & Digital
How to leverage employee-generated content
Marketing Mag July 30, 2026

By Melissa Laurie  Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It is often filed under employee advocacy rather than marketing. That thinking is now costing those brands. The old version of […]

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