Considering a career change into public relations? Jody Lennon explores how to make the shift.
Had a gutful of cubicles and constant scrutiny? Longing for independence from the corporate world, but not sure you have what it takes to go it alone? Grant Arnott opens the door to the virtues ...
Meet Samantha Pearce. Sam finished high school and studied a marketing degree in the UK. Her early career was spent in professional marketing roles in the UK and Sydney, working for a major global workplace ...
They seem to generate a Vegemite or Marmite reaction – we either love them or loathe them. For many people, performance reviews come around every year and we’re likely to react differently each time; depending ...
Feeling like a dinosaur in this new age of digital? Fear not. There are plenty of ways to digitally up-skill yourself, says Chris Le Coic.
Global marketing agency Carlson has moved towards a new model – the ‘and’ agency. Kevin Balshaw believes offers will follow.
In the current environment of low unemployment, staff retention is critical. Jennie Smiedt shares some insights gleaned from the latest Marketing Employer of the Year survey.
Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss.
Vince Grillo outlines the steps to measuring and managing a company’s reputation.
It’s a cut-throat world out there and the marketing industry is one of the most competitive. To stay ahead of the pack many individuals are contemplating further study, but the associated complications such as cost, ...
Talk about a changing landscape! Rewind to 2001/2002 when there were limited new jobs and an oversupply of talent. An employers’ market where slow selection processes and restricted remuneration levels did little to hamper the ...
Marketers’ job descriptions are in a rapid state of flux, as brand owners and their agencies are forced to experiment with new modes of creation, collaboration and consumer engagement, contends Brian Mansfield.
As the war for sales and marketing talent hots up, a good recruiter can be invaluable. Rebecca Houghton provides some advice on how to find the right one for your needs.
