Tag: Opinion
Tag: Opinion
‘Want to know what customers think? Just ask them!’ turns out to be less effective than marketers have been led to believe. According to organisational psychologist Charlotte Rush, the key to understanding what the customer ...
According to a recent KPMG study, over 3-in-5 banking CEOs (63%) admit they need to significantly improve their understanding of their customers. It may be an uncomfortable truth but the financial services sector and their customers have always had a ...
The pandemic exposed a clear divide between marketing leaders able to quickly pivot and respond to market shifts and those who could not. Jen Jones Prior to the pandemic, brand was given a lot of ...
The meme-ified phrase ‘there is no such thing as ethical consumption under capitalism’ has been circulating the internet for a while. I’ve come across it more than once on social media, sometimes it is even ...
Strong branding is critical for building a scalable franchise model, writes Aaron Smith, founder and CEO of KX Group. In the franchising world there are two things that are imperative; systemisation and branding. Get these wrong and ...
Spending on advertising is set to reach new heights in 2015, writes Jeremy Crooks, managing director of Criteo in Australian and New Zealand. EMarketer research suggests that marketers will spend $US592 billion on advertising in ...
Michael Haynes warns against common pitfalls B2B organisations risk falling into when focussing on standard customer experience ‘commandments’. Over this past year, there has been tremendous focus on companies becoming customer centric and delivering a ...
If you don’t know what you’re doing, rebranding can be fraught with risks and problems that can affect your business long after the relaunch party. Chris Round and Monica Lillas have some helpful tips to help you avoid ...
