Tag: Opinion
Tag: Opinion
Where’s your customer data right now?
April 12, 2017
Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard Taylor. When it comes to data, every marketer’s dream ...
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Will an unlimited budget model work for your brand?
April 12, 2017
Simon Gellibrand has five things your board needs to take into account when considering an unlimited marketing budget model. A growing number of Australia’s savviest marketers have thrown out the rulebook when it comes to ...
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Pull don’t push: don’t miss out on the experiential marketing ‘unfair advantage’
April 11, 2017
Good experiential marketing will give your brand an unfair advantage, writes Madeleine Preece, so what are you waiting for? Brand experiences, real life experiences that reach audiences at any touchpoint, are having their moment. It’s ...
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