NEWS
South Australian premier Jay Weatherill last night launched the state's new brand logo in a public light and sound show in El....
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NEWS
Obama's former chief data scientist will keynote at this year's ADMA Forum, which will rebrand to ADMA Global Forum.
After....
NEWS
Photo manipulators beware. Skincare giant Dove has gone to great lengths in order to push its decade-long 'Real Beauty' campa....
NEWS
Farrah Bostic, founder of The Difference Engine, and Craig Davis, former chief creative officer of Publicis Mojo have been an....
BY Chris Byrne
NEWS
The Commonwealth Bank will today introduce the concept of ‘Facebanking' with a new social banking app that lets users make ....
NEWS
A crowdsourced listing of media contacts is set to launch, providing the PR industry with a database of information on journa....
INTERVIEW
Digital marketing may be coming of age but, in a climate of rapid change, are Australian marketers keeping up? In conjunction....
NEWS
First it was 'Down Down', the song from ancient English rock band Status Quo that pummeled television and radio airwaves cour....
NEWS
In a further sign that the ABC is an innovator in the new media broadcaster space, it is set to release its second screen 'co....
NEWS
Retail sales grew by a marginal 1% month on month and 3% year on year in January, according to the latest ABS retail sales fi....
NEWS
Tourism Queensland's ‘Best Job in the World' campaign is back, this time offering six positions around the country in a $4 ....
NEWS
Don't create content, create ‘youtility', marketers were told at the opening session of Content Marketing World in Sydney t....
NEWS
JWT is to launch a bespoke shopper and retailer insight and planning division known as Evocatif@JWT with the recruitment of s....
NEWS
With the union between the brands announced today, a range of new Yahoo!7 services and premium content will be available to t....
OPINION
It's such an exciting time to be a digital marketer in Australia. Every year we see the emergence of new trends as well as fa....
BY Paul Robson
CASE STUDY
Campaign: Sally's First Show
Client: Arts Centre Melbourne
Agency: OgilvyOne Melbourne
Background
Seeing a live p....
NEWS
One in five emails sent from Australia's biggest brands get caught in users' spam folders, according to an email marketing st....
NEWS
Google's local managing director Nick Leeder will leave the role to take up the same post for Google France. After two years ....
NEWS
TV is the most followed category on Facebook, but engagement with fan pages is highest among the FMCG beverages category, acc....
NEWS
After sifting through the findings of Volume One of the SoDA (Society of Digital Agencies) Report 2013, it has been reveal....
