NEWS
A Sydney craft brewery has won a trade mark dispute against multinational SABMiller after the small brewery attempted to tr....
BY Peter Roper
Authorization
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NEWS
Dick Smith Electronics' new brand campaign 'Unleash Your Smith' embraces the DIY maker movement to reposition the brand.
&nb....
BY Peter Roper
NEWS
A new tool, called eValuate Express, can identify winning product ideas in as little as 48 hours and improve speed to market....
BY Peter Roper
NEWS
In the next 12 months, an estimated 1.4 million general insurance policies held by Australians are unlikely to be renewed wit....
BY Peter Roper
NEWS
Recruitment company Hays has conducted a survey that quantifies many widespread assumptions about Generation Y and its attitu....
NEWS
Coles has launched a new free mobile payment system that allows Coles MasterCard customers to pay for their shopping using th....
CASE STUDY
In this marketing case study, learn how Audi Australia's 'Land of Quattro' campaign increased test drives by 28% and was the ....
OPINION
Which brands are winning with product placement? Just look around, writes Michael Byers.
Australian prime time TV ....
NEWS
In Australian media news this week, PR agency Webar Shandwick reveals new insights into the digital lives of journalists, Ba....
OPINION
Let's go Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, N....
BY Nic Atkinson
OPINION
The Valos Advantage examines the technical skills needed and the implementation challenges CMOs face. This time Michael Valos....
OPINION
Few brands will continue to deliver great experiences beyond the World Cup finals, writes Robbie Robertson. Yes, it's somethi....
NEWS
Domino's launches ‘Pizza Mogul', a program that lets customers create and market their own pizza and earn money from sales.....
BY Peter Roper
NEWS
The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.
1. Br....
NEWS
Mark Buckman is to leave Telstra and return to the UK for personal reasons, leaving the telco needing to find replacement hea....
BY Peter Roper
OPINION
There's no typical price for a mobile app campaign, writes Paul Lin, but here are some useful ways to determine what a reason....
BY Paul Lin
NEWS
Carlton Draught is going retro for its 150th anniversary, reviving some of its iconic, moustachioed marketing including a lim....
NEWS
After Nike all but claimed World Cup victory earlier in the week, Adidas has hit back with a combination of blows, talking up....
BY Peter Roper
OPINION
A great creative demarcation is underway, and consumer pop culture 2.0 is up for grabs. Advertising agencies that want to sur....
NEWS
Virgin Mobile is making fun of Australians' smartphone habits in its new integrated campaign featuring Glee star Jane Lynch.....
