NEWS
The 2014 Eurovision Song Contest Final drew massive audiences and over five million Tweets as Europe came together to witness....
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NEWS
Huge majorities of Australian consumers (88%) and businesses (77%) are worried about the Federal Budget, due to be release....
BY Peter Roper
NEWS
News Corp Australia launches three mobile advertising solutions
With traffic from mobile devices now accounting for more t....
BY Peter Roper
OPINION
Come beyond marketing with Michael Valos, as he investigates the necessary skills and mindset to enable innovation, as well a....
NEWS
Cultural icons such as David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerg....
NEWS
Update 12 May 2014: Forrester's David Cooperstein has this to say about the merger's collapse: "There are probably more reaso....
OPINION
Earlier this month, ExactTarget (disclosure: my employer) ran a 'Future of Marketing' tour across Australia, New Zealand and ....
BY Ryan Bonnici
NEWS
Disclaimer: 'Queen' = 'Queen look-a-like'.
Sleepwear retailer Peter Alexander's Mother's Day campaign this year is fit for....
OPINION
You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y.
Bi....
BY Peter Harris
CASE STUDY
Campaign: The Long Table
Client: TAC
Agencies: Grey, Graffiti
Background
The Christmas period is the ri....
NEWS
A wall-sized, 1966 quote from Soichiro Honda greets visitors to Honda's head office. It simply states, “Leave blue skie....
OPINION
With Google Glass now available to buy, here are five consumer applications with capabilities that will outweigh the ‘naff....
NEWS
The Australian economy is still crying out for productive, wealth-creating sales and marketing managers professionals, despit....
OPINION
My previous blog posts here for Marketing have centred on data-driven marketing themes and how marketers can exploit data a....
NEWS
CUB's Victoria Bitter brand beer, as naming rights sponsor of the New South Wales Blues, is launching a campaign for this yea....
NEWS
The influence of the CMO in the boardroom is rising. CEOs are increasingly call on them for strategic input, to the exten....
NEWS
On the launch of innovation program Mobile Futures in Australia, Mondelēz International's global head of media says the pro....
OPINION
Patrick D'souza argues that the fallout of Twitter's latest fall-guy, Rakesh Agarwal, is that we will never be able to look ....
NEWS
P&G's oral care brand Oral-B has launched, what it's claiming is, the world's first connected toothbrush to help consumer....
NEWS
Tourism Australia has unveiled the latest evolution of its global campaign ‘There's nothing like Australia', with excep....
