NEWS
Advertising revenue for metropolitan commercial radio stations climbed significantly in the month of July 2013, thanks to an ....
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NEWS
Proctor and Gamble is now reportedly spending more than a third of its U.S. marketing budget on digital media to correlate w....
NEWS
Move over Status Quo, there is a new guy in town fronting the latest marketing campaign by Coles. Meet Col, the supermarket c....
NEWS
* This is a sponsored guest post on behalf of Heineken.
Picture this: you're all packed and standing at the airport, ready....
OPINION
Social media has delivered incredible opportunities to marketers and advertisers over the past decade, particularly for brand....
OPINION
Customer loyalty programs have long been a staple of enterprise marketing activities. The thinking has always been that rewar....
BY Mark Cameron
NEWS
Digital media consumption will overtake TV viewing in the US for the first time this year, according a report by eMarketer. T....
CASE STUDY
Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering' campaign by Leo Burnett....
OPINION
As a brand marketer, how much time and attention are you giving to ensuring your packaging stands out on shelf versus your ca....
NEWS
Social networking site Facebook has appointed its first-ever CMO, with former Googler Gary Briggs stepping into the role.
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OPINION
Despite their best intentions, many B2B marketers aren't using trade shows to their full advantage. A recent Centre for Exhib....
BY Ryan Bonnici
INTERVIEW
Dr Michael Wu has a triple major in mathematics, physics and molecular biology, and authored his PhD thesis on how the human ....
OPINION
Creative solutions require knowledge, talent, time and most importantly, attention. The prolific output from exceptional tale....
BY Nitin Mistry
NEWS
If you haven't already heard, there is to be an election in just over a month, which means we have a whole lot of pol....
INTERVIEW
Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: 'I can't find a decent, healthy burg....
NEWS
LG Electronics has unveiled a new global brand flavour in the consumer technology brand's efforts to move toward lifestyle br....
OPINION
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn't take much to ma....
NEWS
Both supermarket giants Coles and Woolworths have agreed to stock social enterprise Thankyou company's 'life changing product....
OPINION
The more things change, the more they stay the same. For every wave of marketing and media tactics, from broadcast, to direct....
BY Colin Jowell
NEWS
When a celebrity endorsement goes right it can catapult a brand to the A-list, send products flying off the shelves and creat....