NEWS
STW's brand strategy agency, Designworks, has created a unique, interactive light installation using a specialised LED mesh ....
Authorization
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OPINION
“Who are these community managers?” I recall asking my boss.
“They're a very… unique… group of people.” He rep....
BY Matthew Cox
NEWS
Simplot Australia will launch an updated Lean Cuisine campaign targeted at working women. The ‘Thanks Lean Cuisine' campa....
NEWS
Volkswagen is at it again, with its Start-Stop Technology used previously for switching automobile engines off when a car co....
FEATURE
Topic sentence: Marketers today are more accountable for growth than ever before and are being rightly charged with the task ....
NEWS
The eagerly-anticipated Guardian Australia led by editor-in-chief Katharine Viner has this morning launched with the digita....
CASE STUDY
CAMPAIGN: KIA AT THE AUSTRALIAN OPEN
CLIENT: KIA
AGENCY: WE ARE SOCIAL, INNOCEAN
BACKGROUND
Kia has been t....
NEWS
VEGEMITE has launched a new 'START WITH VEGEMITE campaign', which is aiming to remind Australians of the nutritional benefit....
OPINION
The Government's plan to reduce university funding by $2 billion has been met by criticism from the universities themselves....
NEWS
Leo Burnett Sydney and Diageo Australia are giving flight to ‘The Nest', an industry-first program offering ambitious, ta....
NEWS
Audi Australia have launched a new campaign for their new A3 Sportback with VIVID Sydney.
The ad campaign includes natio....
NEWS
A Melbourne coffee shop, situated on Melbourne's notorious Victoria Street, has caused a stir on social media this week by po....
NEWS
CMOs are facing a disconnect in their digital marketing strategies, a new survey has found. Of all surveyed, 65% of CMOs say ....
NEWS
Being on the receiving end of a Global Effie is made just that little bit sweeter when your agency is one of only three ent....
NEWS
Australia will open the doors to its first-ever dedicated weight-loss retreat in July 2013 with the launch of The Biggest Los....
FEATURE
In B2B marketing, as in B2C, a revolution has been brewing over the past few years as the power of the buyer grows. This powe....
NEWS
The Macquarie Radio Network has resigned controversial radio commentator, Alan Jones with 2GB for a further two years.
H....
NEWS
Following on from the past three recipients (Jack Dorsey, Eric Schmidt and Mark Zuckerberg), the Media Person of the Year at....
NEWS
A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an ....
NEWS
A die-hard Nutella fan loves the Hazelnut spread so much, she organised a global holiday around it, aptly named, World Nutell....