OPINION
Welcome to Media Monday. Let's get started shall we? As the end of the year fast approaches the media industry reshuffle cont....
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NEWS
Unilever announced a range of cuts at an investor seminar in London last week that will see the company cut its marketing hea....
NEWS
Finding out what the 10 most viral blogs on Tumblr were in 2013 might be entertaining, insightful, soul-destroying, or all of....
OPINION
A couple of years ago, agencies went bananas* for ‘creative technologists'. Everybody started hiring them (except W+K, app....
NEWS
Marketing was at the DM Forum a few weeks ago, where Ruslan Kogan's number one point about digital marketing and ecommerce ....
NEWS
'Tis the season to be jolly, and according to upscale UK department store, Harvey Nichols, it's also the perfect time to bec....
NEWS
Do you like sandwiches? Do you like cheese? Well Norwegian cheese, Jarlsberg is hoping that you do and has created a global ....
OPINION
With only 140 characters to spend, you'd think Twitter marketing would be simple. However, we've seen enough campaigns on the....
BY Ryan Bonnici
OPINION
While more large retailers in the US opened their doors on Thanksgiving Day this year and, by all accounts, did rather well, ....
NEWS
Editors note: The following video content is possibly not safe for work and features strong sexual images.
Four Seasons Co....
NEWS
The brand rating of AFL club the Essendon Bombers fell this year due to the drug scandal that involved an investigation by th....
NEWS
While the AFL can claim overall honours, the Penrith Panthers NRL team has come out on top of Brand Finance's list of Austra....
NEWS
This is possibly the single most frightening commercial kicking around the internet to date. It is so scary it even comes wit....
NEWS
The Interactive Advertising Bureau (IAB) and Nielsen have launched a co-founded pilot to better measure Australia's growing ....
OPINION
Almost 50 years ago, the 'face of the '60s', supermodel Jean Shrimpton, helped launch the miniskirt when she wore a high cut....
BY Adam Joseph
OPINION
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia'....
BY Kimon Lycos
NEWS
Maximising the consumers experience on multiple levels should be on the top of marketers' to do lists in 2014, according to t....
NEWS
We're still not convinced at the prospect of 'Bing' becoming a verb and although it still hasn't found its way into mainstrea....
NEWS
By placing Chinese credit card company UnionPay's logo on more shop fronts, Australian businesses will have the potential of ....
NEWS
A future reminiscent of The Jetsons could be closer than you think, with Amazon apparently unveiling its plans for a flying d....