NEWS
Woolworths has today unveiled its new look as part of an Australia-wide rebrand, which is being rolled out across its 780 sup....
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NEWS
Brandchannel, a major online resource about branding, today revealed the winners of its fourth annual brandcameo Product Plac....
NEWS
Leading Australian Retail Brand Health (RBH) specialist, The
Marketing Department (TMD) has joined with US based global reta....
OPINION
One of my pillars of good non-fiction writing is brevity.
Essentially, brevity means saying things in the most economical wa....
CASE STUDY
Challenge
With unemployment reaching its lowest rates in over a decade, Defence Force Recruiting (DFR) found itself facing a....
NEWS
You spend months planning a fully integrated campaign, involving multiple channel strategies, a comprehensive promotional pus....
OPINION
I have a relation who's a famous retired sportsman; a household name. He returned to his home town and wanted to join the loc....
OPINION
Youve probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and i....
NEWS
7-Eleven, one of Australia's
largest convenience store chains, has begun a revamp of their marketing partners
following a r....
OPINION
This post is the fifth in a series of six that feature an exclusive
video interview with international speaker and author Jo....
NEWS
Multiple Sclerosis (MS) affects not only those diagnosed with the disease but also family, friends and the broader community.....
NEWS
A new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne is helping to plot a new course for client Simplot....
NEWS
Research International (RI), a world leader in custom market research, has appointed Nicole Marquardt as a client service dir....
NEWS
The Commercial Radio Market Profiles have been released to stations and advertisers nationwide and will provide an invaluable....
NEWS
Webjet and eBay have
combined to launch a new website, lotsofhotels.com.au, a new site that features
lots and lots of hotel....
NEWS
In July 2007, Optus launched Australia's first Home Phone and Broadband Cap bundle - Optus Fusion. Now, with the capacity of....
OPINION
In the August 08 issue of Marketing magazine, Andy Pontin, CEO of Clemenger Proximity, argues that Australia Posts recent pri....
OPINION
Here at marketingmag.com.au were focused on trying to bring the Australian marketing community great content in the form of n....
CASE STUDY
Challenge
With the ultimate aim of decreasing the number of young women in Queensland who smoke, Queensland Health commissio....
NEWS
You'll never look at instant noodles in the same way again. Launching a bold new integrated marketing campaign, Fantastic Noo....
