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A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO's CTP Insurance product has resulted in almost 2,000 cli....
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A recent survey by Next Digital has confirmed many of the digital trends felt by Australian marketers.
The survey shows that....
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MySpace.com today have announced Sony Ericsson Australia as the principal sponsor of the MySpace Pix platform. The dedicated ....
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DDB Sydney has officially launched DDB Touch, a
channel planning division, which will work closely with clients to
effectiv....
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Its happening, slowly but surely. Advertisers in Australia are
starting to recognise and embrace alternatives to the 30-seco....
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Well, first things first, a disclaimer: one of our publisher Niches other publications, Desktop, tipped
me off about this ex....
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Tooheys New has launched the second instalment in its new campaign, For the Love of Great Beer Ideas.
Following on from the ....
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Virgin Mobile Australia is literally handing over the directorial
reigns with the latest phase of its All You Can Eat ....
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Its a competitive environment, womens lifestyle and fashion magazine publishing, so the launch of Grazia
magazine recently h....
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Why don't more digital agencies conduct usability phases?
There's no point building the latest in socially connected brandin....
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Friday night in your Argentinean bar of choice is, I feel, the best
time for hard-hitting discussion and thought-provoking i....
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It may disturb you to know that right now there may be imposters out
there, all over the world, giving you a bad name. Or in....
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Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with....
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Australian universities were top of the class in Googles inaugural global University Online Marketing Challenge. A student te....
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Sydney-based advertising agency Lowe have announced the further strengthening of its creative department with the appointment....
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Following five successful years in partnership with Cadbury Schweppes, Red Bull Australia Pty Ltd has announced that it will ....
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Iconic Australian cricket competition, the Sheffield Shield,
will make its return to the Australian cricketing calendar this....
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Over the next few weeks and months I will be describing some of the
secrets, models and processes behind online strategies a....
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An important part of writing is being able to relax.
In the typical situation at work, you sit down to write and you want
y....
