Droga5 New York and Bing have come together to create an exciting promotion for rapper Jay Z's first book, ‘Decoded.
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BY Marketing mag
The Old Spice man is back in the news, but has body washed his hands clean of the brand that made him famous. Isiaah Mustafa ....
BY Marketing mag
PayPal Australia has recruited a group of Australia's most popular fashion and design bloggers for its news online shopping c....
BY Marketing mag
By now most of you will have seen the recent furore surrounding GAP attempted re-brand and how quickly they retracted it foll....
BY Marketing mag
Health and hygiene product company Kimberly-Clark Australia is hoping to repeat the success of its Huggies website, with a ne....
BY Marketing mag
Boags Draught have created a bold, big budget campaign around the Melbourne cup, which is celebrating its 150th anniversary. ....
BY Marketing mag
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
BY Marketing mag
Neuroscience market research company NeuroFocus claims to have discovered the reasoning for the consumer backlash to the shor....
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MTV networks Australia has secured a position on Foxtel's basic service for the first time in its history. Flagship channel M....
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Millward Brown has joined Nielsen in offering neuroscience to clients, a move welcomed by smaller firms looking to gain aware....
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Holden have made social media the centrepiece of its campaign for the launch of its new Barina Spark.
Targeting young ....
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The Big Issue is launching its first ever social media campaign.
Running over Anti-Poverty Week 2010 (October 17-22), the â€....
BY Marketing mag
Italian beer brand Peroni will launch a new brand experience for its Sydney market, setting up ‘Momenti Peroni' bar until m....
BY Marketing mag
Tourism Queensland have locked in on UK holidaymakers as their global target, producing a number of marketing efforts includi....
BY Marketing mag
Yahoo!7 has taken the Australian search engine war into new territory, partnering with product price comparison site Getprice....
BY Marketing mag
Iconic American clothing retailer GAP has been hammered with criticism online from loyal consumers for changing its logo. GAP....
BY Marketing mag
A new report by the Outdoor Media Association claims the out of home (OOH) industry has experienced a 20% increase in net rev....
BY Marketing mag
Subtlety is the key to winning a slice of Australia's $68.56 billion youth market, a report by Lifelounge and Sweeney Researc....
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Across the country there are thousands of unloved loyalty programs ticking away adding cost to business's 1P&L's whilst r....
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The latest Nielsen ‘Online Retail Monitor' study has shown travel sector purchases account for 47% of all spending in a flo....
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