OPINION
If you look after your customers and put them at the heart of your storytelling engine, the rest will look after itself, writ....
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OPINION
Ben Plomion's not got going to Cannes Lions this year. Here's why.
Cannes Lions is now in full swing, which means a week o....
NEWS
Uber CEO Travis Kalanick has resigned after months of bad publicity for the company and its board.
In response to bad publ....
BY Ben Ice
NEWS
Mattel has introduced 15 new Ken dolls featuring three body types and a variety of skin tones, eye colours and hair and fashi....
BY Ben Ice
NEWS
90% of Australian online shoppers think they will purchase from Amazon Australia – if it delivers what it promises.
Rese....
BY Ben Ice
FEATURE
The past will always have more emotional appeal than the present. Rob Grant on nostalgic marketing.
This article originall....
BY Rob Grant
OPINION
The secret to better presentations is to think like a marketer, says Rob Morrison.
You’ve heard it before. People are mo....
BY Rob Morrison
OPINION
Sarah Hawk isn't sure marketers are getting influencer marketing right, and has eight ways to implement a strong ambassador p....
NEWS
McDonald's has ended its partnership with the Olympics.
The International Olympic Committee (IOC) has announced that McDo....
BY Ben Ice
OPINION
Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit.
T....
BY Mark Ritson
NEWS
The boost in global business revenue from AI associated with CRM activities is expected to be $1.1 trillion by the end of 202....
OPINION
Sérgio Brodsky deconstructs key causes of a butterfly effect that contributed to Australia’s past, present and future inno....
SPONSORED
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves.
This ....
BY MM Partner
NEWS
Budgetary constraints are the main challenge for marketers in Australia and New Zealand when it comes to creating connected c....
BY Ben Ice
OPINION
Katja Forbes says school curriculums need to change to suit today's climate and prepare children for the jobs of the future.
....
INTERVIEW
In this interview, author and Marketing Mag columnist Steve Sammartino drops by the office to talk about his new book, The Le....
NEWS
Foxtel last week unveiled a new logo and brand strategy designed to promote the brand as one 'for everyone.'
Foxtel's rebr....
BY Ben Ice
OPINION
Marketers are battling to get a single view of the customer, to better understand the customer journey and how to be in the r....
NEWS
More organisations are adopting blind recruitment to help eliminate unconscious bias.
Hays Recruitment says many organisat....
BY Ben Ice
NEWS
A new research report reveals that emojis used in subject lines may increase email read and placement rates.
New research ....
BY Ben Ice
