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Smart chatbot technology is enabling brands to keep up with the ever-increasing pace and demand of today's consumers. Choosin....
BY MM Partner
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CASE STUDY
Sanitarium entered the growing gluten free food market with one of its biggest and most established mass-market brands: Weet-....
OPINION
Halfway through 2017, James Boardman takes a look at the trends that are making their mark on the marketing industry.
So f....
INTERVIEW
Melanie Liu says marketing managers should be looking for long-term relationships with their brand's influencers, rather than....
NEWS
KFC has kicked off a new campaign by feeding free product to punters at the Big Red Bash country music festival in Birdsville....
BY Ben Ice
INTERVIEW
Do you finally understand Millennial shoppers? Well, it's time to move on. Kellie Simpson tells Marketing how Gen Z is acc....
NEWS
Australia's media agency ad spend is to exceed $7.1 billion for the 2016/'17 financial year.
As SMI collects final results....
BY Ben Ice
OPINION
Paul Fisher writes of the life-changing value generated by those in the marketing and media industries who go above and beyon....
BY MM Partner
OPINION
If you want different business outcomes, says Ryan O'Connell, you'll need to try different things.
Humans respond to somet....
OPINION
Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell.
With eme....
CASE STUDY
'Summer Life QLD' case study: here's how Trade and Investment Queensland ran an outreach platform to attract international st....
SPONSORED
Bill Binch discusses how Millennial consumers are driving the discipline of marketing and the engagement economy.
This arti....
BY MM Partner
NEWS
Despite enjoying a high state of digital advancement, Australia is exhibiting slowing momentum in its digital evolution.
H....
BY Ben Ice
OPINION
It's becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting your appr....
BY MM Partner
NEWS
The UK's Advertising Standards Authority has vowed to take a stronger stance on gender stereotypes in ads.
After releasing....
BY Ben Ice
NEWS
Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing str....
BY Ben Ice
SPONSORED
A growing number of Millennials using their phones to browse, plan and book travel purchases is driving the industry to shift....
BY MM Partner
INTERVIEW
Tyler Payne speaks with Krish Raja, head of data and programmatic product sales at Nine about the journey of the TV set, and ....
CASE STUDY
Here's how KFC used a Snapchat game to get an edge over frozen beverage competitors.
This article originally appeared in Th....
NEWS
Gumtree is celebrating its 10th anniversary in Australia with a new brand identity and improved website functionality.
'Th....
BY Ben Ice
