Author: Brian Vella

Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella. There’s been a disturbance in the force. In recent years, the value in a great campaign has been challenged as customer behaviour drastically evolves. While the terminology around paid, owned and earned can be debated, what can’t be is the […]

Brian Vella, CEO of DT, tries out his hypothesis around what certain job titles say about an organisation.   As an industry, we’ve seen for some time senior digital leadership appointments. At first this would feel natural given acceleration in technology and changes in consumer behavior, however it raises some bigger questions. Questions because we’re […]

We all know the customer landscape is radically different to what it was five years ago. Compared with a generation ago it’s barely recognisable. Though how much has changed when it comes to the marketing skills acquired and valued? What we know is that the explosion of social media, data, bandwidth and constantly-emerging internet-connected devices […]

In response to: ‘Why is senior digital marketer the 5th hardest role to fill in Australia?‘   While it’s surprising to see ‘senior digital marketer’ as the fifth hardest role to fill in the country, it’s easy to see indicators that demonstrate this. The impact the internet has had over the last decade has been […]