Author: Chris Baumann
This article is co-authored by Iggy Pintado, founder and CEO of connectgen, author of Connection Generation and co-host of podcast The Social Business with Annalisa Holmes. The shortcoming of the traditional understanding of productivity is that it overlooks the nature of competitiveness. The key question in a competitive market environment is to what degree any activity not […]
by Dr Chris Baumann and Dr Francis Yue Business and marketing education always has a key theme across all courses depending on the current state of the economy. When I (the first author) did my undergraduate degree in the 1990s, that theme was cost cutting and cost control. Then when I did my MBA […]
by Dr Chris Baumann and Iggy Pintado The CEO and Twitter Recently, we came across this story of a CEO of a large bank, who, when visiting one of their contact centres, was asked to monitor the bank’s Twitter handle and to publicly respond – as the CEO – to tweets addressed to the […]
This article is co-authored by Wujin Chu, professor of management at Seoul National University. What started on a small flame with Korean dramas and Korean music entering the US market in the 1960s has recently turned into a full-blown Korean wave, or Hallyu, swamping the rest of Asia, Brazil and Europe. This K-Wave phenomenon includes […]
