Author: Chris Baumann
Author: Chris Baumann
by Dr Chris Baumann and Dr Francis Yue Business and marketing education always has a key theme across all courses depending on the current state of the economy. When I (the first author) did ...
by Dr Chris Baumann and Iggy Pintado The CEO and Twitter Recently, we came across this story of a CEO of a large bank, who, when visiting one of their contact centres, was asked ...
This article is co-authored by Wujin Chu, professor of management at Seoul National University. What started on a small flame with Korean dramas and Korean music entering the US market in the 1960s has recently ...
By Dr Chris Baumann, senior lecturer in business, Department of Marketing and Management, Faculty of Business and Economics, Macquarie University China has become one of the most dynamic markets in the world, having seen some strong ...
