Author: David Iwanow

While many pharmaceutical companies continue to come under scrutiny for aggressive marketing campaigns via Google AdWords, Social Media or SEO, it seems interesting how they might view the future potential of Google Health. Google Health ...

Leading up to the Christmas period and with all this discussion around crazy discounts offers on Black Friday [Ed: Evidence bag C], I felt it would be suitable to look at new technology solutions for ...

Tough question but, do we even need Google? The one topic that continues to be discussed in business and publishing circles has returned to centre stage with recent public tantrums from News Corp screaming they ...

One of the biggest changes to shake up online media consumption has been Rupert Murdoch’s recent announcement that News Corp will charge for access to all its websites from 2010. The current free-for-all model will ...

My inbox is often filled with strange and interesting videos but last week I discovered a wonderful gem. The video starts out with typical agency client request/demand but morphs into something almost evil while retaining ...

The importance of video to any successful online campaign continues to grow but still a number of campaigns are still not being fully used for either marketing or SEO campaigns. Video has jumped in importance ...