Author: Jasmine Giuliani

Why do seafood restaurants work better by the sea? How can deleting an unpopular menu item reduce unit sales by 19%? Can luxurious smelling soap help stop the spread of COVID? These are just some ...

Miriam Burrows is Head of Field Marketing APAC at business transformation solutions provider, Signavio: What role do marketers play in customer-centricity today?  For a long time, the main focus for successful organisations was running a ...