Author: Jeremy Corfield
Mobile is a space where big numbers are regularly forecast and occasionally, big numbers are reported too. By definition, it’s a medium where handsets, models, volumes, usage and revenue numbers are all very substantial to date, but one exception has been getting real data on how people use their mobile phones to interact with things […]
The central drivers of good mobile advertising are the quality of the call to action and the relevance of the offer: the time, the place, and what’s in it for me. As a consumer, I’m only going to engage with a mobile ad if it’s relevant to me at the right moment in time and […]
How to make mobile work with out-of-home? Mobile and out-of-home, combining the two makes a lot of sense. There’s no shortage of technologies, no shortage of content, and no shortage of receptive consumers. I’ve been talking recently with Rupert Day, the global CEO of WPP’s tenthavenue, which focuses on reaching consumers on the move. And […]
News from the UK’s Outdoor Media Centre (OMC) shows UK digital out of home (DOOH) revenues continuing to grow at a rapid rate. Why? It’s the happy convergence of OOH operators spending a very large amount of money on digitising a meaningful proportion of their inventory, and advertisers big and small diving into the space […]
A couple of weeks ago I offered four tips on how best to use QR codes in out-of-home media. Since that time, I have had the chance to get ‘in the field’ in London, New York and Los Angeles – the perfect opportunity to further test whether the theory plays out in the real […]
As digital convergence muddies the boundaries between emerging and mainstream media, we are seeing a wide range of new communication solutions that deliver a deeper user experience for consumers. Quick response (QR) codes are one way advertisers can provide their audience a more meaningful interaction with their brand or product. QR code technology was created […]
