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Author: Josh Capelin

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Budget for the unknown
Josh Capelin July 24, 2013

We are at a crossroads, writes Josh Capelin. No longer can rigid marketing plans be made once a year and stuck to. Audiences are demanding flexibility, shape-shifting and clever engagement.   Dear holders of the purse strings (HOPS), I think we can all admit that these are interesting times. A few examples: 77% of the […]

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