Author: Luke Atkinson

For 50 years or longer, most consumer goods companies have line extended and line extended as the safe bet for growth. New sub-categories have been created. Then saturated. Incremental innovation, incremental sales, incrementalism. But this has led to staggering clutter. Look at beer. We’ve got endless brands offering variations of local, international, craft, low-carb, low-alcohol, […]

Contrary to what you might expect, this year at SXSW is not about digital taking over the analogue world. Rather, it is about how digital and analogue come together to create better, deeper, more engaging, more emotional – in essence, more human, experiences. Social TV: the future of TV is one in which all types of […]