Author: Mark Razzell
Mark Razzell explains some reasoning behind Google Inc’s change in identity to Alphabet, by looking back into the company’s troubled relationship with the public’s take on its name. When I was just a mini-Razzell in my first year of high school, there was a young gentleman in my year who had an unfortunate incident. This […]
With misinformation rife across the internet, Mark Razzell suggests how Google could become a gatekeeper to the truth, and what the implications of that might be. Recently, I’ve been doing a lot of work understanding new advancements in the online space and how it might change our world, because that’s my job. While perusing […]
First it was big data, then content marketing. Now Mark Razzell is predicting artificial intelligence (AI) will be the next big thing grabbing marketers’ attention. AI is a pipe dream that’s been around for a while and a long standing exploration for the storytellers in the sci-fi genre. However, it’s getting close to being a […]
Mark Razzell shares his thoughts and advice on how to get your company on board with the concept behind that new buzzword, ‘digital transformation’. One of the latest buzzwords to get everyone in our community fired up is ‘digital transformation’, even if they don’t necessarily understand it. Actually, especially if they don’t understand it… […]
Self-described ‘not-positive’ person Mark Razzell describes six different psychological quirks and biases that are common in the marketing and communications industries, to prevent them leading to unnecessary mistakes, or confrontations with Jenny from accounting. I’m often called negative. I’ve been called it so often that I’ve accepted it and, now, when people ask if […]
Insights analysts. Data scientists. Numbers guys. Whatever you want to call them, they’re a professional being increasingly thrust into the marketing discipline. Mark Razzell explains how to ensure this new working relationship doesn’t break down. As companies are starting to learn that they need to apply complex statistics to their increasingly massive data sets, […]
Predicting and influencing the consumer behaviour of visitors is difficult because websites aren’t linear, so trying to measure your customers in a linear manner isn’t indicative of reality. Instead, think of your visitors like fish in a tank, writes Mark Razzell. Many years ago, I spent 90 hours sat in front of a four-metre […]
