Author: Mark Ritson
Author: Mark Ritson
Why fascination with Millennials says more about the marketer than it does the generation
June 19, 2017
Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit. This article originally appeared in The Generation Issue, our June/July 2017 issue of Marketing mag. We’ve been doing the ...
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Mark Ritson’s six superior forms of marketing intelligence
May 1, 2017
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can be built, says Mark Ritson. Here are his six superior forms of marketing intelligence. This article originally appeared in The ...
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Ritson on brand: pick an enemy and position against them. Hard.
February 22, 2017
Positioning against an enemy brand is a powerful yet under-utilised approach in marketing, writes Mark Ritson. This article originally appeared in The Versus Issue, our latest issue of Marketing magazine. A museum guide is showing people around ...
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