Coles relaunches beefed-up Flybuys with Dawn French ad campaign
Coles has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley....
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Perfect Lager Project calls on Australians to crowd-source new beer
Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium....
Air New Zealand trials ‘cash for conversion’ social media scheme
Air New Zealand is trialling a program in the UK, whereby customers who recommend the airline's new premium economy service o....
Apple brings in Samuel L Jackson for Siri ads
Apple has brought in the big guns to boost the image of its artificial intelligence feature Siri, posting new TV spots featur....
Top10 Olympic marketing campaigns
With less than one hundred days until the London 2012 Summer Olympics gets underway, news of marketing campaigns is beginning....
Bond-style wearable gadgets to hit mainstream in three years
Wearable computing devices will be the battle ground for technology companies and product marketers in the near future, just ....
Foxtel releases London 2012 broadcast plans
Foxtel will air over 3200 hours of Olympics coverage, more aired to Australians than during any previous Games and far exceed....
Supermarkets take private label to alcohol market but face uphill battle
As supermarket private label products win favour with consumers, Coles and Woolworths are looking to expand own-label offerin....