Curation 101: the key to successful content marketing
An effective content strategy doesn't have to mean pouring time and energy into writing blogs and articles. Scott Coo....
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Marketing mag
Trouble in marketing land: are notifications the key to survival?
Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We're....
World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen
With less than a year to go until the 2018 FIFA World Cup, Facebook's Karren Rogers looks at how marketers can get ta....
Have marketers lost sight of the million-dollars-a-word value of copywriters?
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel envir....
The benefits of signposts for boosting your brand
Katharine Milner has four examples of when brands have used powerful taglines to build context and brand awareness.
Infographic: how frequency of exposure can maximise the resonance of digital campaigns
Between five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, N....
What can Woods, Froome and Thurston teach us about branding?
The effect of public persona on performance cuts both ways, says Matt Pike.
There are a number of crucial....
Location-based marketing: keep it transparent or scare customers away
The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology....