Curation 101: the key to successful content marketingAn effective content strategy doesn't have to mean pouring time and energy into writing blogs and articles. Scott Coo....BY Marketing mag 03 Aug 2017 2 min read
Trouble in marketing land: are notifications the key to survival?Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We're....BY Marketing mag 02 Aug 2017 4 min read
World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seenWith less than a year to go until the 2018 FIFA World Cup, Facebook's Karren Rogers looks at how marketers can get ta....BY Marketing mag 02 Aug 2017 3 min read
Have marketers lost sight of the million-dollars-a-word value of copywriters?Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel envir....BY Marketing mag 01 Aug 2017 2 min read
The benefits of signposts for boosting your brandKatharine Milner has four examples of when brands have used powerful taglines to build context and brand awareness.BY Marketing mag 31 Jul 2017 3 min read
Infographic: how frequency of exposure can maximise the resonance of digital campaignsBetween five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, N....BY Marketing mag 31 Jul 2017
What can Woods, Froome and Thurston teach us about branding?The effect of public persona on performance cuts both ways, says Matt Pike. There are a number of crucial....BY Marketing mag 31 Jul 2017 4 min read
Location-based marketing: keep it transparent or scare customers awayThe future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology....BY Marketing mag 27 Jul 2017 4 min read