Winning over the ‘silent traveller’ in the face of disruption
Few industries have been hit harder by disruption than hospitality and travel. Kevin Ross outlines the ways travel industr....
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Marketing mag
Speed and freedom – the future is now for FMCG testing
Mobile marketing and shopping has made it easier, cheaper and faster than ever for companies to track and test consum....
Attribution 1.0 – five lessons learned
Alison Lohse runs through five lessons learned from Attribution 1.0 and how they apply to today’s technology.
Competition and the complex business board-game
Janine Garner warns marketers against placing too much focus on the competition.
Employee advocacy – no longer optional in 2016
Yvonne Tey runs through three reasons why companies should utilise their employees to engage with the marketplace.
’10x content’ unmasked: the unhelpful humdrum
Tym Yee wishes everyone could just shut up about '10x content'.
Silos in our minds: why 90% of organisational potential remains untapped
Graham Winter walks us through how to open up 'mind silos' within our organisations in order to reach their full pote....
Five things that will shape social media in 2016
Amaury Treguer runs through his top five predictions for the social media space in 2016.
