Never doubt your identity: how to monitor a brand in the online world
Ambera Cr....
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Marketing mag
Marketing brain trust: specialist roles, software and marketing operations
How are m....
Save the industry from death by boredom: have a point of view
The winners in the ad industry are going to be those that have a point of view, challenge the status quo, and walk th....
Advance your product with the API economy
Having an effective API at the core of your product and brand is the only way to truly grow partnerships and opportun....
Why user-centred design is the most effective tool for satisfied customers and failsafe product deve
A poor user experience can damage even the strongest of brands. Shane Mercer tells how effective UX design and protot....
Is purpose really the next wave in brand?
In part one of their three part series, Ben Peacock and Scott Matyus-Flynn compare the current focus brands have on ....
How to game mental shortcuts and other highlights from the 2016 DMA conference
Frank Chamberlin reports back from the Direct Marketing Association conference in LA.
Any conference tha....
Why tribe and authenticity go hand in hand
Brands need to get the authenticity piece right to position themselves as part of a tribe, says Jeremy Francis.