ACCC goes after Optus subsidiary
The Australian Competition and Consumer Commission (ACCC) has instituted legal proceedings against Boost Tel Pty L....
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Marketing mag
What do you value most in an agency?
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Its not what you know…
For some reason, I'm kicking off another blog with another favourite saying from a parent. This time, it's from my father:....
Panasonic embraces social media via a Wii
Panasonic is promoting its Full HD Plasma TV by giving away a Wii a day.
The campaign, run across....
A new sense for Cold Power
A new in-store execution will tempt consumers to ‘smell-test' a new washing detergent.
The new ....
Retailers need to do more in recession
A new study shows retailers are not doing enough in the current economic downturn to maximise the number of in-sto....
Marketing accountability
News Digital Media has released a report announcing accountability is the top issue facing marketers today.
Real-time advertising revenue index
SMI, Australia's first independent, real time advertising revenue index has launched.
The brain-c....