Borders thrilling marketing
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In a world first, Borders, thriller-author James Patterson and his fans collaborated t....
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Marketing mag
No issues for The Big Issue
In a climate of dissolving traditional media, The Big Issue has celebrated its 13th Australian Anniversar....
Dell turns tweets into $3 million
Since 2007 @DellOutlet, Dell's Twitter presence, has generated USD $3 million in revenue for the PC giant.
Fairfax Magazines relaunch Sunday Life
On June 28th, Fairfax will relaunch Sunday Life, a lift-out magazine distributed in The Sun-Herald
Relentless marketing optimisation
Way back at the end of WWII, the Japanese philosophy of continuous improvement throughout all aspects of life was born. At....
Fairfax relaunch National Times
Fairfax Media has announced the relaunch of past-masthead National Times as an online version only.....
ACCC slams misleading mobile marketers
The ACCC has slammed AMV Holdings Ltd, a UK-based premium mobile services company, for ignoring earlier warnings a....
Deloitte takes out a Webby for Australia.com
Deloitte's online services arm has won a Best Tourism Webby for Australia.com.
Voted Best Touris....