Author: Marketing Mag
Author: Marketing Mag
Scent identity can be a brand’s most powerful storytelling tool
November 20, 2025
By Jeeva Sanjeevan and Suji Sanjeevan In a world where brands battle for attention across screens, platforms and experiences, one powerful sense is often left out of the mix: smell. While sight and sound take ...
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Why structured PR content will drive the next wave of AI search
November 17, 2025
By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly – it’s a sign of a major shift in how ...
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You can’t build great creative teams on a broken culture
November 12, 2025
By Marilla Akkermans Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour. Somewhere along the way, we started calling exhaustion “high performance” and ...
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