Telstra has named its new CMO, announcing Joe Pollard with become group managing director, Telstra media and marketing. Pollard was formerly CEO of Publicis Mojo, and Ninemsn, and held a global digital media role ...
* Sponsored content: This article was created by Marketing in collaboration with SAP, which is providing the paper ‘The New Marketing: Real-Time, Relevant and Engaged’ as a free download for readers. — A report by the Harvard Business ...
Karen Johnson argues that, due to overwhelming choice available to consumers, the high failure rate of FMCG products may possibly be linked right back to the screening questionnaire. A few years back an article in ...
