As purchasing advertising through an auction model gains ground in the media world, Jay Revels explores what other parts of our lives may soon become ad-funded. With more and more advertising bought through auctions ...
The rise of social media has allowed for more customer-to-customer communication opportunities than ever before. Arun Subramanian and Sundar Bhuvaneswaran of Mu Sigma explain how marketers can make the most of C2C channels. In ...
This Marketing case study details the public relations (PR) campaign behind Meat Free Week 2014, the second year of the not-for-profit event that encourages Australians to think about the amount of meat they eat, drive ...
