Author: Marketing Mag
Author: Marketing Mag
By Patrick Whitnall Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to their legion of online fans. Parent influencers, and ...
By Shayna Burns Recently in Australia, Google has been running ads demonstrating how the new Pixel 10 smartphone (with Gemini Live) allows people to ask a question by sharing a photo or video and asking ...
By Renata Freund Most loyalty programs don’t fail because customers don’t sign up. They fail because customers quickly disengage. The game isn’t won at the time of enrollment; it’s won in continued engagement. The brands ...
By Tami Iseli With the Australian Government’s ban on social media for children due to come into play on 10 December, social media platforms are squarely in the regulatory crosshairs. But another government initiative is ...
By Shelley Friesen You know that feeling when you’re scrolling on social media and everything starts to blur together – perfect lighting, neutral palettes and the same voiceovers on repeat. Don’t get me wrong, it’s ...
By Tami Iseli Last week, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. Part conference, part festival, SXSW Sydney is a melting pot ...
By Neil Patel Marketing in 2025 reminded us that progress sometimes means stepping back. After years of chasing clicks, impressions and followers, it became clear that profitable marketing is now the exception rather than the ...
As part of a strategic initiative to enhance customer engagement and drive brand loyalty, leading Australian franchise Sushi Sushi partnered with Taguchi, a multi-channel marketing and distributed customer engagement platform, to launch a data-driven, CRM-enabled ...
By Ryan Ferguson and Kara Manatt Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, influencer ...
By Celia Harding OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides which products surface in ...
By Alexander Concannon For most startups, above-the-line marketing feels like playing with higher stakes. The reach is bigger, but so are the bills. Production, agency fees, voiceover talent, sound engineers, licensing, long lead times…it all ...
By Matthew Forzan Imagine a future where landing on a homepage isn’t the shop-front brand experience it is now. Instead, websites are functional data hubs providing real-time answers, availability and pricing to third-party platforms and ...
