Author: Marketing Mag
Author: Marketing Mag
By Ryan Ferguson and Kara Manatt Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, influencer ...
By Celia Harding OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides which products surface in ...
By Alexander Concannon For most startups, above-the-line marketing feels like playing with higher stakes. The reach is bigger, but so are the bills. Production, agency fees, voiceover talent, sound engineers, licensing, long lead times…it all ...
By Matthew Forzan Imagine a future where landing on a homepage isn’t the shop-front brand experience it is now. Instead, websites are functional data hubs providing real-time answers, availability and pricing to third-party platforms and ...
By Karlie Cremin Australia is at a critical point in its transition to a Gen AI–enabled economy, with a national government report finding that nearly four in five jobs are to become augmented by AI ...
By Dave Mooney In a little over a week, Apple’s new iPhone 17 and iPhone Air models will arrive in Australia, following their unveiling at its ‘awe-dropping’ event in California on Tuesday. As an avid ...
By Elizabeth Mitchell The real challenge with creator marketing today isn’t finding influencers, it’s staying relevant and standing out in a landscape where trust is fragile and attention is fleeting. Audiences are more clued up ...
By Ebony Coatsworth When Taylor Swift announced her engagement to Travis Kelce earlier this week, she didn’t grace the cover of Vogue or stage an elaborate photoshoot with People. Instead, she posted a simple but ...
By Emilia Chambers Australian consumers love a bargain. According to data from Shopify, 78 percent of us are prioritising value for money. It’s easier than ever to bag a bargain with retailers seemingly constantly on ...
Growing your marketing output doesn’t necessarily mean growing your team. Especially for multi-location businesses such as franchises, retail chains, hospitality groups or service agencies. That’s where smart distribution platforms come into play. Technology is helping ...
Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over the past 12 months, Rocket’s ...
By Marcus Rossato For years, marketers have layered one channel on top of another – email, SMS, push notifications, or social – hoping to keep pace with the modern customer. But as the customer journey ...
