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Author: Marketing Mag

Author: Marketing Mag

Change Makers, Featured, News, Social & Digital
Design has been democratised, brand stewardship has not
  • Marketing Mag
  • access_timeJune 3, 2026
  • remove_red_eye136 Views
Isla Haddad is the national operations manager at Evexis
Change Makers, Featured, News, Technology & Data
Develop a content strategy around your trade show calendar
Marketing Mag June 2, 2026

By Isla Haddad  Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an event rarely gets the same ...

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content testing
Digital Playground, Featured, News, Technology & Data
Treat content like a product and test before launch – here’s how
Marketing Mag May 28, 2026

By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...

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Joyce Wang, Event Director for ATxSG (Asia Tech x Singapore) at Informa
Change Makers, Featured, News, Technology & Data
Reframing B2B events as business impact platforms
Marketing Mag May 27, 2026

By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value.  Over three ...

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