Author: Marketing Mag
Author: Marketing Mag
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send ...
The rapid adoption of AI has quickly become yesterday’s news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been abuzz with debate around the ethical implications of ...
Did you know that the origins of outdoor advertising as we know it today trace back to 1835, when Jared Bell displayed the first largeformat poster in New York to advertise a circus? Nearly 200 ...
From being squeezed into the tail end of an above-the-line shoot to replacing the shoot itself, content marketing has come a long way. Today, content creation is central to brand strategy, but with more platforms, ...
In a world where change is the only constant, bold leadership is no longer optional – it’s essential. As 2025 unfolds, businesses are navigating unprecedented social, environmental and economic pressures. Diversity, equity and inclusion (DEI) ...
Show of hands: how many of you have engaged an influencer without giving a second thought to intellectual property (IP)? When it comes to the law, there’s no such thing as a grey area. Regardless ...
In 2025, just about anything and everything can be content – even the most talked-about streaming series of the year so far, season three of The White Lotus. ‘Content creep’ is not exactly new territory. ...
Just like that, the Easter and Anzac Day long weekends are behind us. For those who cleverly booked leave in between, luxuriating in 10 days of bliss with nothing to do except eat Easter eggs, ...
Everyone loves a good hack. Admit it, you know you do. But some love a good hack more than most: us marketers. Our constant pursuit of eyeballs, engagement and that all-important ROI for our clients ...
While it may seem obvious that a marketer’s role is to help, not hustle, it’s surprising how easy it is to take this golden rule for granted. Here, Australian Institute of Business (AIB) marketing senior ...
The skincare industry is complex, cluttered and, at times, overwhelming. With so many products to choose from, and just as many formulations and ingredients promising to support, treat, prevent or enhance the appearance and condition ...
‘How do I optimise content to increase engagement or sales?’ – or variations of this question – is arguably one of the most searched for in the age of AI. For marketers and business owners ...
Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today engage with and experience live music. For marketers, the learnings from Love ...
