Author: Marketing Mag
Author: Marketing Mag
Imagine a world where artificial intelligence is a trusted partner and collaborator rather than simply a tool we use to automate mundane tasks. No longer the stuff of science fiction, in 2025, we find ourselves ...
It’s official: the world’s gone mad trying to chase the latest social media high. TikTok is swallowing attention spans whole, while every second marketer scrambles to create the next trending reel. So why is it ...
Olive oil. Open the pantry door in just about any Australian kitchen and you’re almost guaranteed to find at least one bottle on the shelf – from classic extra-virgin to more creative offerings such as ...
One of the greatest challenges marketers and content creators face is that of inclusivity. Of course, there is a desire to be as inclusive as possible when developing any creative strategy, but it becomes essential ...
Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic food offerings being served in beautifully designed venues that are ...
With consumers spending significantly more time researching health-related content – up 20.9 percent in the Ipsos Iris digital audience data for January 2025 – and increased scrutiny from the government’s Therapeutic Goods Administration (TGA) watchdog ...
Earlier this month, HubSpot found itself at the centre of an infamous LinkedIn maelstrom. You know, the kind where a big story breaks and everyone has a hot take. The story I’m talking about is ...
If content is king, then social media is the realm where marketers rule. With 78 percent of Australians active on social media, these channels are the best way to reach a captive audience. But as ...
Trust is hard to earn and easy to lose. In the complex landscape of health and wellness, consumer trust can make or break a brand. The challenge facing both brands and marketers is how to ...
As marketers are increasingly challenged to do more with less it can be tempting to choose the most efficient path and roll out creative that originated with head office. But, this approach could backfire. Here, ...
Lorna Jane Clarkson is one of Australia’s most beloved and successful businesswomen. What began as a ‘side hustle’ making clothes for the women in her fitness class evolved into a global category-creating brand. Clarkson’s recently ...
Strong. Tough. Dominant. Traditionally, these are the characteristics associated with masculinity. But do men still see themselves this way? The global resurgence of the masculine energy debate says they do – from the most influential ...
No longer the realm of influencers and TikTokers, content creation has become an essential string to a marketer’s bow. As the expectation and demand for high-quality content increases, access to a professional-level studio set-up is ...
